Research Technique - Things that makes me happy

Written by: Gioel Gioacchino; Edited By: Denisse Albornoz 

This exercise is one of Recrear’s home-grown carrots. It grew organically in search for ways to find out what matters the most to people. We kick off the research process and team building by asking participants to make a list of ‘10 things that make you happy.’ We also learn about what makes people giggle and smile.   

Our experience using this technique
We love doing this exercise to open up workshops. There’s something about asking ‘What makes you happy’ that connects people and helps them to find common ground before we’ve even begun. We’ve asked this question in a number of countries and every time we’ve learned a lot about culture in the process. We found that some cultures unanimously agreed that ‘spending time with my family’ makes the top of the list. In others, families are rarely mentioned. Here is another example. People often include spending time with their boyfriend/girlfriend/partner in their list and yet nobody mentions sex, and if someone does, everybody giggles. When we arrived to Cuba, everybody mentioned ‘having sex’ in their list, and without any nervous giggles to accompany it. Point is, this exercise is a great window into culture and values.

Research and Development

What are we trying to understand about the community
Why is it important for the community’s development?
At what stage(s) of the research cycle is this method used?


What do I need?
How long does it take?

Benefits and Challenges  

What are the benefits of using this technique?
What are the challenges of using this technique?


How to adapt the technique
Tips and Traps :

Learn More

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